I was commissioned by Dr. Barbara Beacham from the University of Minnesota School of Nursing to design a logo for her medical study. Her Childhood Lifelong Illness Management Blueprint (CLIMB) study targeted children from ages 8-18 with chronic illn
The second pass at the logo design in both color and grayscale. I made the silhouette of the “i” figure orange to draw attention to the person climbing up the mountain, so as to emphasize the journey theme. I also decided to include the name of the
The finished logo in both color and grayscale. Dr. Beacham decided to forego the text and stick to a monochromatic color scheme.
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